Blog

Back at it again

May 11th, 2011

I'm at it again. Freelance writing. Not just as a sideline, but for real. Something that used to provide a stimulating and entertaining diversion from the at times monotonous nature of my traditional full time jobs is now my job - which is just the way I like it! Kind of a dream come true, really. I've always written. With the exception of a few temp agency mandates here and there, my jobs were always centred on writing, revising, translating - communicating. Now, my clients have access to all the forms of writing I have acquired from marketing writing to journalism to making techno-speak and palatable to a wide audience. I've taken the best of my last 10 years (professionally speaking) and begun a new venture. What's your latest project?

Social Media Consultant or Copywriter?

May 28th, 2011

At one of my weekly networking meetings, it was strongly suggested that we needed a social media consultant for our Marketing Power Team and all eyes immediately turned towards me. After all, they reasoned, a social media consultant is really just a writer, right? Wrong. Yes, I am the copywriter for our chapter. But Social Media Consultant? I actually mulled it over for a few seconds: Images of Blogs and Tweets and Facebook pages began to dance in my head until our web designer pulled me out of my reverie.

They are the strategists

He calmly explained that a real social media consultant goes beyond setting up fan pages and Tweeting the deal of the day. In order to get the most out of social media channels a consultant needs to know a few things about your target market. First, are they online? If they're not, don't waste your time. If so, what sites do they visit? Where do they shop? What do they read? A social media consultant is a strategist. They determine the where, when and how of using social media tools to accomplish your marketing goals. If they happen to write well, it's a bonus. If they don't, they can develop the skeleton of your campaign but you'll still need a writer to put the meat on the bones.

Need help with the content for your social media campaign? Get in touch today!

If one or more of the following applies to you, you need a freelance writer:

June 30th, 2011

  • You don't have time to write the text for your brochures, web site content or other materials
  • You frequently need writing done but don't have the budget to hire a full-time writer
  • You already have something written, but need someone to proofread or polish it up
  • Writing is not your strength

Focus on your business, we'll do the writing
Creating marketing materials, writing press releases or updating your website are at times necessary in running your business. But they can also take a lot of time away from other tasks. And that's time you don't always have. Go with a freelancer! Using the materials you provide, as well as our own research, we'll get up to speed on your business in no time flat so we can provide you with expertly written texts delivered right to your inbox.

Pay per use
If you have a steady volume of writing to be done but you don't want to pay the expenses associated with hiring and training an employee, get in touch with us. Using our services means that you pay only for what you use, with no down time.

Get it proofread and revised!
You're more comfortable writing your own materials? Great! We can proofread, edit and polish them up for you, making YOU look like the pro!

Can't do it? Outsource it!
Think of all the services you use at one time or another: plumber, mechanic, courier. If you had the know-how and the time to do them, you would,right? But you don't. Focus on your strengths and outsource your weaknesses. Saves time, money and a lot of frustration.

Not everyone loved language arts and composition in school. We did, and that's why we're in this business. Let us do what we love and you'll have more time to spend doing what you love. Tell us about your latest project. We won't try to make you love writing, but we can make sure you love what we write!

Get in touch with us now!